Advertising Policy -

The goal of is to provide a gateway to microbiological resources both on the site and through external links.


We are supported in part by advertising. There is a clear and complete separation of editorial policy and advertising – advertising has no influence on our editorial policy, processes or content. Full control of editorial policy, processes and content rests with our editorial team.


We created this advertising policy so it is clear to our users what advertising we accept, what is advertising and what is not. Advertising on may include, but is not limited to, banners, links and sponsored content.


1. All advertising on the site is at our discretion, and we have the right to reject, cancel and remove advertising  at any time.


2. We do not accept advertising that contains or promotes the following:


  • Material that promotes, facilitates or encourages illegal activities, products or services.
  • Advertisements that contain fraudulent, false or misleading claims.
  • Material that promotes, facilitates or encourages hatred of any form (including, but not limited to, racism, terrorism, violence and discrimination of any kind).
  • Material that is in breach of any third party intellectual property rights.
  • Alcohol.
  • Tobacco.
  • Firearms, weapons and ammunition.
  • Gambling.
  • Pornography or related material, products or services.


3. Acceptance of advertising does not constitute endorsement of products, services or companies.


4. It is the advertiser’s responsibility to ensure that advertising complies with all applicable domestic and foreign laws and the rules and regulations of regulatory bodies.


5. All advertising on is clearly marked as either "ad" (advertisement) or “sponsored content.”



Revised: March 20, 2016.